Your Local DMC in Armenia & Georgia
Spira Travel: the DMC partners choose when good enough isn't good enough. Founded on a simple belief — exceptional travel experiences require people who've actually lived the industry, not just studied it.
Our Story
Spira was founded by two people who’ve spent their careers redefining what travel can be.
Siranush, Co-Founder, is Armenian, and began leading tours through her homeland at 18. Over seventeen years, she rose to the top of the industry — working with American travel companies, serving on Armenia’s Tourism Committee, and designing bespoke itineraries for governments and VIP clients worldwide. She also owns her own marketing company, focused on developing tourism products and promotion.
Naveen Macardell, Co-Founder, is American, with a management background from a Silicon Valley tech company, where he led operations across five companies, along with firsthand experience in over 150 countries and deep expertise in scale and the standards discerning clients expect.
Together, they built Spira on real-world experience — not theory. Every program we design reflects seventeen years of specialized expertise, insight from 150+ countries, and one non-negotiable standard: depth and distinction in every detail.
We proudly collaborate with
Trade & Agency Partners
- Luxury travel designers & VIP planners
- Online travel brands & startups
- Boutique agencies & independent travel consultants
Specialty & Experiential
- Adventure & experiential travel companies
- Wellness & retreat organizers
- Educational, cultural & special-interest tour organizers
Why Travel Professionals Choose Us
We specialize in:
- Curated group travel programs
- Private and VIP travel experiences
- Destination development and itinerary design
- High-touch cultural and experiential travel
Our Philosophy
Our approach is built on:
- Depth over scale
- Access over appearance
- Meaning over mass tourism
- Quality over quantity
We do not design for everyone. We design for partners who understand that exceptional travel requires intention, expertise, and strong ground-level relationships.
Our Network
Over the years, we have built strong relationships across destinations with:
- Local experts and cultural specialists
- Government and tourism stakeholders
- Leading hospitality providers
- Highly sought-after guides, chefs, and practitioners
This network allows us to offer access that is not widely available, ensuring every program is grounded in authenticity and operational excellence.
Partnership Approach
We work as an extension of your team. We provide:
- Destination expertise and consulting
- Fully built or white-label itineraries
- On-ground execution and coordination
- Premium experience sourcing and development
Our goal is to elevate your product with experiences that differentiate you in a competitive global market.
What We Offer To Our Partners
- Tailor-Made & White-Label Itineraries
Fully customized programs built around your market and your travelers, ready to present under your own brand.
- Full DMC Services Across Armenia & the Region
From handpicked hotels and guides to ground operations and logistics — we manage every moving part, seamlessly.
- Authentic, Experience-Driven Journeys
Cultural, culinary, adventure, and experiential programs that go beyond standard tourism and into real discovery.
- Local Expertise, International Standards
Deep destination knowledge delivered with the professionalism, consistency, and quality your clients expect.
We believe successful partnerships are built on trust, transparency, creativity, and a shared passion for meaningful travel experiences.
Social Impact
At Spira Travel, we believe travel should do more than inspire: it should create real, lasting impact.
Young girls՛ education: We are deeply committed to supporting young women who are seeking access to education, opportunity, and independence. Education transforms futures. With every booking, we donate 5% of proceeds directly toward girls’ education, turning your journey into someone else’s future.
Women Entrepreneurship: Around the world, we work with and uplift women-led businesses, local artisans, and community initiatives, ensuring that the journeys we create contribute directly to economic empowerment at a local level—because when women thrive, entire communities grow stronger with them.
Every journey we design is guided by the belief that travel should open doors not only for our travelers, but also for the people and communities who welcome them.
Let’s Build Something Exceptional
We collaborate with partners who are committed to offering more than travel, partners who aim to deliver meaningful, well-crafted, and memorable journeys.
If you are looking to enhance your destination portfolio with depth, distinction, and trusted execution on the ground, we would be glad to work together.
