Your Local DMC in Armenia & Georgia
Spira Travel: the DMC partners choose when good enough isn't good enough. Founded on a simple belief — exceptional travel experiences require people who've actually lived the industry, not just studied it.
Our Story
Siranush Piloyan — Co-Founder
For more than seventeen years, Siranush has been leading tours across her native Armenia, as well as Georgia, Egypt, and Jordan. What began on the road has grown into a lifelong career, and the road is still where she feels most at home.
Since then, she has experienced tourism from almost every angle: leading journeys, advising the Tourism Committee of Armenia’s Ministry of Economy; and designing travel experiences for government delegations, private clients, media representatives, and many travel companies. She later founded her own marketing company, where much of her work focuses on developing destinations and creating new tourism experiences.
But the road has remained her most important classroom. Years of traveling, guiding, returning to the same places, working with local communities, and watching people experience a destination for the first time have shaped the way she thinks about travel.
For Siranush, a great journey is rarely defined by how much you manage to see. It is often something much smaller that stays with you: seeing Mount Ararat for the first time, being invited to a table you hadn’t planned to sit around, or having a conversation that makes you understand a place differently.
That belief became part of the foundation of Spira Travel.
Naveen Macardell — Co-Founder
Naveen is American and trained as a chemical engineer. His professional life took him to Silicon Valley, where he led operations across five companies. Travel, meanwhile, took him almost everywhere else.
He has now visited more than 150 countries, not as part of the travel industry, but simply because he has always been curious about the world. Over the years, that curiosity changed the way he traveled. Seeing the landmarks mattered less; understanding a place mattered more. That perspective became part of Spira Travel. Siranush knows travel from inside the industry; Naveen knows it from a lifetime spent on the other side of the itinerary.
We proudly collaborate with
Trade & Agency Partners
- Luxury travel designers & VIP planners
- Online travel brands & startups
- Boutique agencies & independent travel consultants
Specialty & Experiential
- Adventure & experiential travel companies
- Wellness & retreat organizers
- Educational, cultural & special-interest tour organizers
Why Travel Professionals Choose Us
We specialize in:
- Curated group travel programs
- Private and VIP travel experiences
- Destination development and itinerary design
- High-touch cultural and experiential travel
Our Philosophy
Our approach is built on:
- Depth over scale
- Access over appearance
- Meaning over mass tourism
- Quality over quantity
We do not design tours for everyone. We design for partners who understand that exceptional travel requires intention, expertise, and strong ground-level relationships.
Our Network
Over the years, we have built strong relationships across destinations with:
- Local experts and cultural specialists
- Government and tourism stakeholders
- Leading hospitality providers
- Highly sought-after guides, chefs, and practitioners
This network allows us to offer access that is not widely available, ensuring every program is grounded in authenticity and operational excellence.
Partnership Approach
We work as an extension of your team. We provide:
- Destination expertise and consulting
- Fully built or white-label itineraries
- On-ground execution and coordination
- Premium experience sourcing and development
Our goal is to elevate your product with experiences that differentiate you in a competitive global market.
What We Offer To Our Partners
- Tailor-Made & White-Label Itineraries
Fully customized programs built around your market and your travelers, ready to present under your own brand.
- Authentic, Experience-Driven Journeys
Cultural, culinary, adventure, and experiential programs that go beyond standard tourism and into real discovery.
- Full DMC Services Across Armenia & the Region
From handpicked hotels and guides to ground operations and logistics — we manage every moving part, seamlessly.
- Local Expertise, International Standards
Deep destination knowledge delivered with the professionalism, consistency, and quality your clients expect.
We believe successful partnerships are built on trust, transparency, creativity, and a shared passion for meaningful travel experiences.
Social Impact
At Spira Travel, we believe travel should do more than inspire: it should create real, lasting impact.
Young girls՛ education: We are deeply committed to supporting young women who are seeking access to education, opportunity, and independence. Education transforms futures. With every booking, we donate 5% of proceeds directly toward girls’ education, turning your journey into someone else’s future.
Women Entrepreneurship: Around the world, we work with and uplift women-led businesses, local artisans, and community initiatives, ensuring that the journeys we create contribute directly to economic empowerment at a local level—because when women thrive, entire communities grow stronger with them.
Every journey we design is guided by the belief that travel should open doors not only for our travelers, but also for the people and communities who welcome them.
Let’s Build Something Exceptional
When you send your clients to Spira Travel, you’re doing more than booking a trip. Every traveler you refer supports women’s education, uplifts local entrepreneurs, and strengthens the communities.
We handle every detail on the ground. You deliver an experience your clients will never stop talking about — and a story they’ll feel proud to be part of.
Send us your travelers. Together, we’ll change more than their itinerary.
